Are You Telling a Compelling Company Story?

What is your company’s story? In other words, how would you describe your company culture? When you describe it to a potential new hire, where do you start? And, more importantly, how would your current employees describe your culture?

Are you and your employees telling the same story?

Today, hiring is all about company culture. And it is mostly thanks to the burgeoning millennial workforce.

Millennials Are Shaping Today’s Hiring Requirements

Millennials are already the largest generation in the workforce, and are expected to comprise three quarters of the workforce by 2030, according to Pew Research Center and the U.S. Bureau of Labor Statistics.

Millennial work values differ vastly from the Baby Boomer generations:

  • They value experience over salary, according to a study completed by Department26.
  • Docebo found that almost half of millennials would consider leaving a company if it did not provide ample learning opportunities.
  • 82% of millennials want companies to have socially responsible options in their retirement choices, according to Capital Group.
  • About 40% of millennials have chosen one job over another because of a company’s sustainability practices, according to Swytch.
  • Nearly half of millennials prioritize workplace flexibility over salary, according to Millennial Branding, and Odesk proved that nearly nine in 10 millennials prefer choosing their own workplace location and hours over a traditional 9-to-5 office setting.
  • At any given time, 43% of millennials are open to other job offers, according to PricewaterhouseCoopers.

This all means that to hire and retain the top talent in today’s largest faction of the workforce, your company brand must be attractive and authentic.

When you are hiring, consider what story are you telling about your company. Does it actually align with your company culture? This is the workforce that will see through an insincere company story and will not be afraid to leave if they are unsatisfied.

Executive recruiters across industries are prepared for this shift in workplace values, too.

How Recruiters Are Changing Their Practices for Millennials

A recent Medium article by Jonas Altman explained how executive recruiters are evolving to work with millennials. Today, the practice of recruiting is more holistic and human-centered than in the past.

Recruiters are getting to know more about the candidate, their desires, and looking for a culture match as opposed to a skills match. For millennials, that is the best way to ensure job satisfaction.

At Ciresi & Morek, we have prioritized real, professional relationships with our candidates for years. We get to the heart of what our candidates want out of a job and, and as a partner in your executive search, recommend the top candidates who would succeed in your company.

What about you? Do you need expert insight on how to tell your company story? Or honest feedback about your company culture? We are here for all of your hiring needs, and are ready to talk when you are.


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